Every point of contact and means of communication are brand-enhancing opportunities. The brand must be held in high esteem and be considered in every development.
The Corvallis Clinic Name
The corporation’s official and legal name is The Corvallis Clinic, P.C. The official name should be used in all legal materials. The Clinic also “does business as” The Corvallis Clinic (P.C. is implied). P.C. in the name is not required for non-legal communications.
First Reference
The Corvallis Clinic (without the P.C.) should be used in all first references and all visual and printed materials designed for external use. It is appropriate to capitalize both the words “The” and “Clinic” when referring to The Clinic in all second and/or shortened references.
Departments
Individual departments within The Corvallis Clinic benefit most from name identity with the parent organization. The strength of the organization as a whole is a function of the sum of its many departments and services. Creating identities and logos for each individual department is not only impractical and expensive, but it also fragments the strength of the brand. For these reasons, building, department and program names should not have separate logos, but can be used with the parent logo.
Corporate Address
The official corporate address is:
444 N.W. Elks Dr.
Corvallis, OR 97330
Authorization for use of names, logos, seals, etc.
The Corvallis Clinic and its verbiage and graphics are registered with the State of Oregon. Any use of these items for purposes other than those specific to the business of The Corvallis Clinic is prohibited. Permission for use of these items by any outside entity or profitable venture must be obtained in writing through the Director of Marketing and Public Relations.
